Yacov Rofé is a Professor of Psychology and former Chair of the Interdisciplinary Department of Social Sciences at Bar-Ilan University in Ramat Gan, Israel. He taught for the Department of Psychology at Washington University in St. Louis, Missouri, and was a visiting Professor at Rutgers Medical School in New Jersey. He has published many articles in leading academic journals of Psychology, including a theory entitled “Stress and Affiliation: a Utility Theory”, published by Psychological Review in 1984. An additional influential article, published in Review of General Psychology, 2008, is a review that refutes the existence of repression and the Freudian Unconscious. Recently, he published a new book, The Rationality of Irrationality (World Scientific), which challenge the validity of traditional theories of psychopathology, and presents a new theory, Psycho-Biarreness Theory, that account for the development and .treatment of neurosis, criminall insanity and schizophrenia in conscious-rational terms.